To Niche Or Not To Niche

#advice #marketing finding clients getting started mindset money sales scaling services tools Jul 10, 2021

To niche or not to niche - THAT is the question! Or is it? 

When done well, niching will be the single best decision you make in your VA business.

Finding your niche not only narrows down the types of clients you want to work with, it also helps you find the perfect virtual work you actually enjoy doing!

Niching = Being an expert in your field = More profit.

It's a no-brainer in our books! πŸ™…πŸ½‍♀️

Being everywhere and offering everything to everyone is actually losing your clients. #coldhardtruth

And those clients you are onboarding are most likely not paying you what you're worth.

Looks, we get it! Sam has been in your shoes, so knows exactly how it feels.

That reluctance and/or disbelief you're feeling, those 'what ifs' you can't stop thinking about ... it's all fear.

And that fear is holding you back.

It takes courage to step out of your comfort zone and put yourself out there as the go-to VA in your specialty service or industry.

But those (like Sam!) who have taken the plunge are now reaping the rewards. πŸ’°

Those that niche are:
βœ… Charging out at higher rates.
βœ… Working with clients who value our skills, experience and knowledge.
βœ… Getting organic leads and referrals because we stand out from the crowd and people remember who we are and what we do.
βœ… Working with 'right-fit' clients offering services we're passionate about.
βœ… And let's not forget - once you niche it becomes super simple to create your marketing content.


βœ… You know exactly who it is you're 'talking' to;
βœ… You know exactly the problems they are experiencing; and
βœ… You can easily communicate how you can fix those problems.
βœ… It's time to fall in love with your business again.
βœ… Become an expert in your field in order to increase leads AND profit!


Want more? Check out the Nail Your Niche Masterclass here.

~ Sam + Jo xoxo




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