“I’ve now got the skills, confidence & resources to execute with speed!”
Want that for yourself?
We’ll help you strategically & sustainably scale your VA business — so you can earn more money, work less hours, and do more of the things that truly light you up.
You’ve been in business long enough to smell the potential —
But clarifying your vision (you know, pinpointing exactly where your business is going & the steps required to actually get there) remains firmly on the backburner.
AND WE GET IT.
How can you possibly think about the big picture when the daily grind looks like...
- Working every possible minute (minutes that are not exactly reflected in your bank account)
- Second-guessing every client proposal
- Continually reorganising your day due to blown-out Zoom calls & last minute requests
- Reluctantly showing up on social media (*imposter syndrome has entered the chat*)
- Stressing out over cash flow
- Trying to grow and manage a team without having 287 mental breakdowns
…all while trying to be a present parent/partner/friend with a semblance of a social life 🙃
Hey lovely, guess what?
You’re in the messy middle.
You’re established, you’ve got people knocking on your door, you’re making money.
But you’re also:
- Burnt out
- Stressed out
- Maxed out
Definitely more ‘surviving’ than ‘thriving’.
Everyone goes through this phase (including us on our way to 7-figure status), so firstly: know you’re in good company.
And secondly: know that ‘the messy middle’ is also an exciting opportunity for you to grow, scale and shape your VA business into something incredible.
You just need a little direction.
It’s time to make a plan.
It’s time to take intentional, strategic, bold, imperfect action.
It’s time to switch from an employee, order-taker mindset to a badass business owner mindset —
AKA the version of you who knows exactly who you are, where you're going, and what your very own version of ‘success’ looks like.
Hey, we're Sam and Jo - the VAs, coaches & mentors behind The VA Foundry
We’re here to help you push the accelerator on your VA business so you can skyrocket your growth and success in a way that feels sustainable.
We’re talking:
Better client & team relationships
More money in the bank
Better boundaries
More CEO-level confidence
More hours dedicated to fun, life-shaped stuff
(remember the reason you launched your own VA business in the first place?)
Between us, we have more than 19 years of experience as VA business owners — and we’re both still working VAs.
We haven't just slapped on a ‘VA Coach’ label without the time, skill and results to back it up.
Everything we’re about to teach you comes directly from our own experience.
Us, in a nutshell
We first met on a Zoom call in 2019 – and before the call was over we’d become ride or dies and we’d hatched a plan for our first business collaboration: The Virtual Assistant Online Summit.
When that summit turned out to be a HUGE hit, we knew we were a match made in heaven.
We combined our zones of genius and rebranded Jo’s already existing VA school into our current business: The VA Foundry.
Through The VA Foundry, we’ve supported over 3914 VAs around the world by teaching them how to build a booked-out and in-demand VA business.
We’re also the hosts of The Sam and Jo VA Show podcast (which has over 91,299+ downloads and counting!)
Wanna get to know us better as individuals?
Hey, I'm Jo! 👋
(AKA The Queen of Scaling & The Million Dollar Agency Owner)
As someone who's been building a VA business for over 10 years, I'm what Sam calls an OG in the New Zealand VA scene
I’ve picked up some awards along the way –
🏆 Young Business Person of the Year for 2015 at the Wellington Region Business Excellence Awards
🏆 2017 Best Professional Services Award at the Wellington Region Business Excellence Awards
🏆 2022 Top Performing VA Agency in New Zealand
🏆 2022 Best Virtual Assistant Website in New Zealand
🏆 2022 Supreme Winner at the NZ Culture Excellence Awards
I’m also the owner of a million dollar VA agency called Strictly Savvy, and with the help of my 30-strong team and general manager, that company now runs without me.
Having a company that doesn’t need me in it means I have the time and energy to focus on my other business with Sam: The VA Foundry.
One thing you need to know about me is that I LOVE talking about money 💰
I’m an open book when it comes to how my VA business went from hitting $850K in revenue to $1.5 million in just two years.
Why?
Because I want to help you get comfortable talking about serious money, so you can make a whole lot more of it 💸💸💸
Hey, I'm Sam! 👋
(AKA The Community Architect & The Founder of The Virtual Assistant Network of NZ)
In some ways, I’m almost the complete opposite of Jo.
I’ve never wanted to run an agency or grow a team. Honestly, I'd rather sign up to run a marathon than manage a team of 30 🥴
(No offence, Jo! 🤭)
My dream was to run a solo freelance VA business, because I don’t ever want to be bogged down by having to manage other people.
So that's exactly the business I built!
Today, I’m a premium, booked-out VA with a waitlist of ready-to-invest clients.
My one-person business gives me the freedom to:
😍 Finish work at 2pm every single day
😍 Switch off once work is over (and not take work home! Pure BLISS!)
😍 Do project-based work that has a clear start and end date (Gotta love boundaries!)
😍 Take the entire month of January off work so I can enjoy summer with my kids – every year
My superpower is connection, relationships, fun and bringing people together – which is probably why I ended up creating New Zealand’s first and only Virtual Assistant Network.
My life’s ethos is “Community Over Competition”. Always.
We’ve made our fair share of mistakes over the years in the pursuit of growth —
But we wouldn't erase them from our story.
Because as frustrating and painful as some of these experiences were (trust us 😮💨), they provide an excellent foundation for teaching ambitious VAs like you what not to do.
And even better —
These invaluable learnings are now yours for the taking through an intimate monthly coaching experience that combines both of our brains with:
- actionable resources
- guest expertise
- and the support of a tight-knit group of VAs to help you scale your business to heights you never thought possible.
No painful soul-or-wallet-destroying-lessons required ;)
INTRODUCING *THE* HIGH-IMPACT MASTERMIND FOR AMBITIOUS NEW ZEALAND AND AUSTRALIAN VAs...
🚀 Scale It! Mastermind🚀
Your shortcut to efficiently, painlessly and sustainably scaling your VA business to align with your version of success —
whether that’s attracting premium clients as a booked-out freelancer, building a 7-figure agency that ticks along without you, or having Mondays & Fridays off with your little ones.
“Joining The Scale It! Mastermind is the best money I have spent on my business to date. Sam and Jo are insightful and generous with their knowledge while the steps are easy to follow. The key is to take action and implement what they teach!
I was fully booked 3.5 months after joining and 6 months later I won two industry awards. I truly believe The VA Foundry equipped me with the knowledge and skills I needed to be successful.”
~ Tracey Lock
Discover our proven methods
Through a creative mix of expert coaching & an intensive library of templates, videos, checklists, and worksheets — you’ll discover our proven methods for scaling an established VA business.
You’ll master things like:
✔️ How to make more money without working more hours
✔️ How to grow your team and avoid the headaches
✔️ How to position yourself as a premium virtual assistant attracting premium clients paying premium rates
✔️ How to become the go-to expert virtual assistant in a speciality/niche service and/or industry
✔️ How to create a standout online presence that attracts your ideal clients
✔️ How to knock the socks off new leads during sales calls
✔️ How to gain the confidence you need to level up your business
✔️ How to build a VA agency business model that can bring in 7 figures!
Previously I was trying to do all the things and be everything to everyone. Thanks to Sam & Jo’s support and guidance, I was able to go from having very few clients to a more streamlined business where I’m now often fully booked.
I love the wonderful community in this group and how everyone is willing to help each other.
Being a VA and working from home can be lonely at times, but having this amazing community that always has your back is invaluable.”
~ Debbie Mills Robertson
“Thanks to specialising my business and niching down, I obtained clients that I truly love working with. I have also scaled from being a freelancer to an agency in the space of a couple of years.
My team of 6 people (soon to be 7) is currently showing as 100% productive on all client billable work. Also, my lead conversions are way higher percentage-wise.”
~Corrinne Fearnehough
When you join the Scale It! Mastermind, you’ll get…
A 15-minute private Clarity Call with Sam + Jo to review where you're at and get clear on what your next best steps are.
A full review of your online presence, pricing & packages with feedback to implement - so you can start making improvements to your service offerings & marketing strategy right away.
VIP Voxer mentoring - unlimited on-demand private convos! It's like having two coaches in your back pocket. When you find yourself in a wee pickle and need some 2:1 support, we're there for you.
Monthly Coaching Sessions — featuring a range of expert guests who’ll generously share their wisdom. These sessions are where we really move the needle — get ready for countless ‘aha’ moments!
Monthly Coaching Couch Sessions — relaxed group therapy hang out sessions to rant, laugh, cry, ask questions or get your work reviewed. This is your chance to dig a little deeper on a certain topic or simply connect with your support crew.
Monthly Get Sh*t Done sessions — virtual coworking sessions & dedicated ‘CEO’ time to work on your business. Bring something along you’re working on and let’s get sh*t done!
Access to the Mastermind Vault filled with hundreds of templates, videos & actionable resources to devour at your own pace.
An invitation to the Monthly Book Club to develop and nurture your business owner mindset — this is an optional element, but a firm favourite amongst our Scalers.
Access to the Members-Only Private Facebook Group where you can ask questions, get live reviews, request feedback and take part in group coaching & challenges.
Not to brag, but the Scale It! Mastermind is pretty special
(it’s not bragging if it’s true, right?)
Here's why 👇
Private mentoring
Unlimited on-demand coaches in your back pocket! You’ll have 2x brains to bump around ideas with and the reassurance knowing there is always someone to call on when the self-doubt kicks in.
Group coaching
Our live weekly group coaching sessions are where the magic happens. This is your chance to get personalised support from two passionate experts who are genuinely invested in your success (that’s us 🙋♀️).
Actionable, self-paced resources
The comprehensive Vault (with templates, checklists, how-to guides and videos teaching you how to implement change without the overwhelm) is open 24/7, so you can learn at your own pace.
Weekly accountability
Ain’t nobody got time for procrastination! Our weekly intention setting practice and accountability check-ins via the private Facebook Group ensure you stay on track towards your goals.
“Before joining the Mastermind I was going ok, but didn't really have a set plan in place, I was just drifting along. I have now made the jump to niche down to something I am loving doing, and doing a lot more of it, which has been great. I've also increased my prices and have less fear of talking about pricing.
The courses are so comprehensive, and it's easy to work to your own level, at your own pace. Sam + Jo, but also the rest of the group members are so knowledgeable and supportive, and no question is too silly.”
~Nikki Bollen
Growing a business can be lonely & overwhelming —
But it doesn't have to be.
Imagine being able to lean on the support and expertise of a group of like-minded VA business owners, all experiencing similar highs and lows of scaling their business...
Imagine having all the tools, templates & resources you need to start taking powerful action —
In turn freeing up more capacity for invaluable ‘CEO time’...
Imagine having two of Australasia’s most experienced VA coaches literally on call 24/7... (ok, so maybe not *literally*. We still need to eat and sleep and go to the supermarket. But you get the idea.)
I'm so in!Love big wins? Our Scalers do too...
All this (and more) is possible inside the Scale It! Mastermind
Ready to hit the fast-forward button on your business trajectory?
If you're looking for inspiration, accountability and support to achieve transformational growth within your business — the Scale It! Mastermind is for you.
“I truly believe I wouldn’t be where I am today without the help and guidance of this Mastermind.
I have had Sam & Jo, and the other members, cheering and supporting me every step of the way. It is such a wonderful community of like-minded people, all striving to make a success of our businesses.
We celebrate wins together and we also support each other when things might not go to plan.
The content within the Scale It! Mastermind is the gold standard.
The regular coaching calls are a bonus that gave me the confidence to niche my services to a particular industry that I am passionate about. This means that every day I am turning up to work and doing something I truly enjoy.”
~ Mandy Purdie, Transcend Admin
Join the Scale It! Mastermind now and get ready to level up in every way possible.
Your skills. Your business. Your life.
But you should know…
This Mastermind is NOT for everyone.
Your time is precious & money doesn't grow on trees — so let’s figure out if the Scale It! Mastermind is for you.
This experience is perfect for you if 👇
🔲 You’re an ambitious & established VA business owner who is ready to scale.
🔲 You’re ready to step into your power as a badass CEO (regardless of whether your path is freelancer/agency)
🔲 You have client procedures in place that are functional, but could be optimised.
🔲 You’re self-motivated (it’s important to come to the calls prepared!)
🔲 You have time to join the group calls or watch the replays.
🔲 You plan to take advantage of help in the Facebook group.
🔲 You’re ready to earn some serious money.
🔲 You want more confidence in your marketing & sales processes.
🔲 You enjoy organisation and structure — with a dose of fun on the side.
This experience is not a good fit for you if 👇
🔲 You’re just starting out with your business & haven’t officially launched.
🔲 You don’t have any clients (yet! We’ve got courses to help you do that too).
🔲 You find it hard to motivate yourself.
🔲 You don’t have time to join the group calls.
🔲 You don't want to commit to putting in the necessary work to achieve the results you want.
🔲 You’re not keen to make new connections or collaborate in the Facebook group.
🔲 You’re not willing to be open & honest — we know it can be scary, but the more transparent you are, the more we can help.
🔲 You’re not prepared to trust us as your coaches and listen to/implement our advice.
Got questions? Good. We've got answers.
Who's the Scale It! Mastermind for?
I’m just starting out. Is the Mastermind for me?
What will I learn inside the Scale It! Mastermind?
How does the private Voxer mentoring work?
I’m busy with client work and can’t make all the live sessions — will replays be available?
I’ve been a VA for a while now and I’m looking to grow my team. Is the Scale It! Mastermind suitable for me?
I’m happy as a freelancer and don't plan to grow my team. Is the Scale It! Mastermind suitable for me?
How do I make the most of my time inside the Mastermind?
When do the coaching sessions take place?
What if I need to cancel my membership?
“Stop wondering whether you should join. Joining may just be one of the best decisions you are making to invest in your personal development as a VA.”
~ Petro Geldenhuys
“I now have CLARITY on the things that I need to be successful in the VA world, as of now I am niching down and slowly building my VA empire.”
~ Chester Canaoay
“I managed to create a business that I love and works for me. My "why" includes having the flexibility to have the freedom to work around my children and our lifestyle — the Scale It! Mastermind helped me achieve this”
~ Emma Diver
