8 Things That Will Curb Your Scaling DreamsSep 04, 2023
Have you ever felt like you're stuck in a loop, not sure which way to go or what to do next?
Well, scaling your VA business is an exciting experience but it does call for your time, perseverance, and plenty of effort. Remember, it's not an express lane to success, but rather a path filled with crucial steps.
As you work towards your goals, it's super important to be aware of these 8 familiar obstacles that could put a wrench in your scaling plans.
So let's get started...
1 . Not Making Time For On Your Business Work
Imagine you're a mechanic who spends all your time fixing other people's cars without taking a moment to maintain your own vehicle.
Your business is just like that car, constantly needing attention and care to keep it running smoothly.
One common mistake in scaling is neglecting the essential 'ON your business' work.
Remember to set aside dedicated time to strategise, plan, and implement growth initiatives that will drive your business forward. It can't be all about doing the client work anymore.
2. The Fear of Niching/Specialising
It's natural to fear narrowing down your focus and specialising in a niche.
But think of it this way – which restaurant would you prefer to go to? The one that has a huge menu and claims to do everything well (how is that possible?) or the one that specialises in a particular cuisine (with an expert chef)?
Embracing a niche allows you to stand out, attract the right clients, and showcase your expertise. And let's not forget to mention, that you can charge premium rates. More about that next...
3. Not Having Premium Pricing
Imagine going to a luxury car dealership and being offered a sports car at the price of a bicycle.
Would you hesitate?
Absoloutely, you would.
You'd wonder what was wrong with the car, was it made cheaply, will it break down. It would certainly make you reconsider.
Premium pricing not only positions you as an expert in your field but also attracts clients who value your high-quality services.
Have confidence in the value you provide and charge what you're worth.
Remember, clients who are willing to invest in your premium services are more likely to be committed and appreciative of your expertise.
4. Not Stepping into Being a CEO
As a business owner, envision yourself as the captain of a ship. You can't expect smooth sailing to your desired desitation if you never take the helm.
Stepping into the role of a CEO means taking control, making strategic decisions, and leading your business to success. It isn't going to happen by accident, and it certainly isn't going to happen if you don't step up.
Embrace your leadership qualities, set clear goals, and create a vision for your business. By taking ownership of your role, you'll inspire confidence in your team, confidence in your clients and pave the way for growth.
5. The Fear of Not Having Enough Work for Your Team and Then Having to Find It
Building a team can be both exciting and nerve-wracking. It's like inviting friends over for a party and worrying about having enough food and entertainment to keep everyone happy.
But remember, as your business scales, so will the demand for your team's skills and expertise.
Trust in the process and focus on building a team that complements your strengths. As you provide excellent service, word-of-mouth referrals and marketing efforts will attract more clients, ensuring a steady flow of work for your team.
6. Not Having Your Business Streamlined with Systems, Processes, and Automation
Imagine running a fancy hotel without an efficient check-in process. Chaos would ensue!
Similarly, not having streamlined systems and processes in your business can lead to inefficiency and overwhelm. When you bring on team members they want to feel confident that they know what to do and how to do it. Without any systems or processes, they'll get overwhelmed and there will be a lot of wasted unproductive time.
Embrace automation and invest in tools that can help automate repetitive tasks. While it may cost upfront, the long-term benefits far outweigh the initial investment.
You want your time freed up as much as possible for revenue-generating activities.
7. Money Blocks and Your Money Ceiling
Picture yourself climbing a ladder, but at a certain point, an invisible force seems to hold you back from reaching the next rung.
This is what money blocks and your money ceiling feel like.
To scale your business, it's crucial to overcome these limiting beliefs and develop a healthy money mindset. That ceiling needs to be much higher than it's current level so do the work to find out where that ceiling lies right now. Check out this podcast episode to find out what your ceiling is.
Understand your worth, charge appropriately, and seek support to break free from self-imposed limitations.
By shifting your mindset, removing your blocks and increasing your money ceiling, you'll open up new possibilities for financial growth.
8. Overwhelmed by Not Knowing the Steps to Take
Scaling your business can be overwhelming, like standing at the foot of a mountain and not knowing which path to choose.
The key is to break down what you need to do into manageable steps. Not sure what you need to do? Join the Scale It! Mastermind where we break down the whole process for you
By taking one step at a time, you'll gain clarity and confidence on your scaling journey.
Just like navigating through a fun-filled maze, scaling your business may have twists and turns, but with the right approach and mindset, you'll be able to make more money working less hours.
Sam + Jo xo
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