You've built your VA business from the ground up.
Now you're ready to scale, but without burning out, guessing what's next, or reinventing the wheel.
The VA Scaling Vault gives you instant access to 200+ proven resources, systems, and strategies designed to help you scale smarter, streamline faster, and step fully into your CEO role.
Whether you're a freelancer, an agency owner, or somewhere in between, this is your space to grow with support, clarity, and confidence.
Guess what?
You’re in the messy middle.
You’re established, you’ve got people knocking on your door, you’re making money.
But you’re also:
- Burnt out
- Stressed out
- Maxed out
Definitely more ‘surviving’ than ‘thriving’.
Everyone goes through this phase (including us), so firstly, know you’re in good company.
And secondly, know that ‘the messy middle’ is also an exciting opportunity for you to grow, scale and shape your VA business into something incredible.
You just need a little direction.
It's time to make a plan.
It's time to take intentional, strategic, bold, imperfect action.
It's time to switch from an employee, order-taker mindset to a badass business-owner mindset, and to the version of you who knows exactly who you are, where you're going, and what your very own version of 'success' looks like.
Hey, we're Marianne & Toyah - The VA Foundry Mentors
Along with the previous VA Foundry owners, Sam + Jo, we’re here to help you push the accelerator on your VA business so you can skyrocket your growth and success in a way that feels sustainable.
We’re talking about:
Better client & team relationships
More money in the bank
Better boundaries
More CEO-level confidence
More hours dedicated to fun & life stuff
(remember the reason you launched your own VA business in the first place?)
Between us, we've got over a decade of experience running and growing VA businesses, and we're both still in the game.
When Sam & Jo decided it was time to pass the baton, they chose us with intention. Not just because we knew the VA world inside out, but because we shared their vision of continuing to grow, support, and empower VAs.
We haven't just slapped on a "VA Mentor" label for show. We've built, scaled, and refined real businesses from the ground up, and we bring those lived experiences into everything we teach.
Us, in a nutshell
We met in 2022 when Marianne started subcontracting for Toyah's agency and quickly realised we were biz besties in the making.
Now, as co-owners of The VA Foundry, we bring our shared experience, complementary skills, and a genuine love for this industry to everything we do.
We're plant lovers, beach girls, and mentors who get it because we've walked the same path you're on.
We've built businesses from scratch, scaled them sustainably, and learned what really works (and what really doesn't).
And we're here to help you do the same, but in your way.
Want to get to know us better?
Hey, I'm Marianne!
An ex-teacher turned Creative VA and Online Course Expert.
Over the years, I’ve built a thriving freelance business, worked as a subcontractor for multiple agencies (including Toyah’s!), and picked up a few awards along the way:
🏆 VA of the Year 2025 at the NZ Virtual Assistant Awards
🏆 Top Creative VA 2025 at the NZ
🏆 Top Team Member 2025 in New Zealand
I didn't set out to become a "course expert." I started as a creative VA, designing graphics, setting up email campaigns, building websites, and helping other business owners look good online.
Before that? I was a high-school teacher. So teaching, guiding, and helping people get it has always been my thing.
I had my 'ah-ha moment' listening to the Sam + Jo podcast and entered the world of online courses, where everything just clicked into place.
I found my sweet spot helping coaches, consultants, and experts turn their big ideas into online courses that actually sell and teach.
These days, I spend my time helping VAs, coaches, and creative business owners build scalable businesses that fit their lives, not the other way around.
Hey, I'm Toyah!
Agency owner, systems queen, and business start-up powerhouse.
If Marianne's the creative brain, I'm the systems one.
I love structure, spreadsheets, numbers, and anything that makes business run smoother.
And, along the way, I've picked up a few shiny wins too:
🏆 VA Leadership Award 2025 for my leadership in my VA agency, Shadow Administration
🏆 Top VA Agency 2024 at the NZ Virtual Assistant Awards
🏆 Best VA Website 2024 in New Zealand
I started as a generalist VA back in the day, doing a bit of everything for everyone. But over time, I learned that niching down was the game-changer. That's how Shadow Administration, my tradie-focused VA agency, was born.
Since then, it's grown into an award-winning business that supports tradies across NZ, while I also run a successful building company with my husband, Reagan.
I've been where you are: building and scaling from scratch, wearing every hat, trying to figure out what's next. Now I get to help other VAs scale their businesses with structure, confidence, and clarity.
We’ve made our fair share of mistakes over the years in the pursuit of growth.
But we wouldn't erase them from our story.
Because as frustrating and painful as some of these experiences were, they provide an excellent foundation for teaching ambitious VAs like you what not to do.
The good news? You don't need to learn those same lessons the hard way.
Inside The VA Scaling Vault, you get instant access to tried-and-tested resources created by Sam + Jo, paired with fresh guidance and ongoing support from Marianne & Toyah.
We're combining years of real-world experience, actionable resources, and a supportive community of VAs who are in the trenches with you, so that you can scale your business confidently and sustainably.
NZ and Australian VAs, ready to scale your business with confidence? Meet...
The VA Scaling Vault!
Your shortcut to efficiently, painlessly and sustainably scaling your VA business to align with your version of success.
Whether that's attracting premium clients as a booked-out freelancer, building a 7-figure agency that ticks along without you, or having Mondays & Fridays off with your little ones.
Discover proven methods
Through a mix of an intensive library of templates, videos, checklists, and worksheets and mentoring, you'll discover proven methods for scaling an established VA business.
You’ll master things like:
✔️ How to make more money without working more hours
✔️ How to grow your team and avoid the headaches
✔️ How to position yourself as a premium virtual assistant attracting premium clients paying premium rates
✔️ How to become the go-to expert virtual assistant in a speciality/niche service and/or industry
✔️ How to create a standout online presence that attracts your ideal clients
✔️ How to knock the socks off new leads during sales calls
✔️ How to gain the confidence you need to level up your business
✔️ How to build a VA agency business model
“Thanks to specialising my business and niching down, I obtained clients that I truly love working with. I have also scaled from being a freelancer to an agency in the space of a couple of years.
My team of 6 people (soon to be 7) is currently showing as 100% productive on all client billable work. Also, my lead conversions are way higher percentage-wise.”
~Corrinne Fearnehough
When you join The VA Scaling Vault, you’ll get…
Over 200+ resources. Templates, checklists, SOPs, and tools for every stage of scaling. From hiring and onboarding to systems, pricing, marketing, and mindset.
Coaching replays & expert sessions. Access to the library of replays from previous coaching calls with Sam, Jo, and guest experts on topics that matter to established VAs.
Monthly 15-minute 1:1 Q&A. Get personal support from Marianne or Toyah, your VA Mentors, with a quick, focused session to keep you moving forward.
The Vault Community. Connect with other scaling VAs, ask questions, share wins, and get real-time support from Marianne & Toyah (and other VAs in the trenches with you).
“Before joining I was going ok, but didn't really have a set plan in place, I was just drifting along. I have now made the jump to niche down to something I am loving doing, and doing a lot more of it, which has been great. I've also increased my prices and have less fear of talking about pricing.
The courses are so comprehensive, and it's easy to work to your own level, at your own pace.”
~Nikki Bollen
Ready to hit the fast-forward button on your business?
If you're looking for inspiration, resources, tools, and support to achieve growth within your business, The VA Scaling Vault is for you.
Join The VA Scaling Vault now and get ready to level up your business.
Your skills. Your business. Your life.
But you should know…
This is NOT for everyone.
Your time is precious & money doesn't grow on trees, so let's figure out if The VA Scaling Vault is for you.
This is perfect for you if...
🔲 You’re an ambitious & established VA business owner who is ready to scale.
🔲 You’re ready to step into your power as a badass CEO (regardless of whether your path is freelancer/agency).
🔲 You’re self-motivated.
🔲 You've already built your VA business and are ready for the next level.
🔲 You want access to proven systems and templates instead of scaling from scratch.
🔲 You're growing a team or refining your offers.
🔲 You want more confidence in your marketing & sales processes.
🔲 You want ongoing support without the time commitment of a full coaching programme.
This is not a good fit for you if...
🔲 You’re just starting out with your business & haven’t officially launched.
🔲 You don’t have any clients (yet! We’ve got courses to help you do that too).
🔲 You find it hard to motivate yourself.
🔲 You're looking for a course to follow step-by-step (this is a resource library, not a programme).
🔲 You don't want to commit to putting in the necessary work to achieve the results you want.
🔲 You're not ready to take action or invest in scaling your VA business.
🔲 You're expecting instant results without putting in the work (scaling takes time, intention, and consistency).
🔲 You prefer 1:1 or live coaching every week.
Got questions? We've got answers.
Who's The VA Scaling Vault for?
I’m just starting out. Is The VA Scaling Vault for me?
What will I learn inside The VA Scaling Vault?
What's the difference between the Vault and the previous Mastermind?
Can I get help if I get stuck?
I’m happy as a freelancer and don't plan to grow my team. Is The VA Scaling Vault suitable for me?
Do I have to commit long-term?
“I now have CLARITY on the things that I need to be successful in the VA world, as of now I am niching down and slowly building my VA empire.”
~ Chester Canaoay
“I managed to create a business that I love and works for me. My "why" includes having the flexibility to have the freedom to work around my children and our lifestyle.”
~ Emma Diver
