Launch your dream VA business in 30 days VIP!
Be your own boss. Replace your 9-5 income. And get the freedom and flexibility you’ve been searching for.
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You’re beyond ready to quit your 9-5 job and start your own virtual assistant business.
You’re ready for Freedom (with a capital ‘F’).
The freedom to choose your own hours, to work flexibly around your kids and commitments, and to have time for things other than work.
You want the freedom to be able to work from home, or at a cafe, or wherever the hell you feel like working.
Just as long as there’s no boss breathing down your neck, telling you where to be, and when to be there.
And the idea of choosing who you work with and picking your own clients? That sounds like a dreeeeam.
No more toxic work relationships, no more passive aggressive managers, no more running yourself ragged trying to make everyone (but you) happy.
Most of all – you’re ready to replace your 9-5 income doing work you love, supporting businesses you’re passionate about.
Ohh yes. You are soo ready to leave your 9-5 and start your own VA business.
THE ONLY PROBLEM IS…
You have no idea HOW to get started setting up your VA business
You’re new to this VA online business world, which means you don’t even know where to begin.
But it’s not just that.
There’s everything you don’t know…then there’s everything you don’t even know you don’t know.
That’s a lot of not knowing.
You’ve spent hours Googling questions like…
❓ How to become a virtual assistant
❓ How to start a virtual assistant business
❓ How much do virtual assistants make per month?
❓ How to make six figures as a virtual assistant?
But those search results – mostly blog posts – just cause you more stress.
They tell you to…
“Write a business plan.” (How?!)
“Invest in the right tools.” (Which tools?!)
“Pick a niche.” (That sounds scary – and permanent!”)
Maybe you’ve even bought online courses, read ebooks, and signed up for free and paid webinars.
And still, you have no clue how to set up your VA business in a way that will make it successful and profitable.
A business that your friends and family will take seriously.
But this is your dream career – so even though you have no clue what to do next, you don’t give up.
You keep searching for business-building resources that might help you.
You keep joining free Facebook groups for VAs.
You keep social media stalking (and envying) successful VAs who have somehow found a way to make it work.
You tell yourself you don’t have the knowledge, the time, or the resources to do what they’ve done.
But the truth is, you’re procrastinating.
Here are 3 reasons you keep stopping yourself from starting your VA business
1. You don’t believe in yourself
You want to start your VA business, but you don’t really believe you can do it.
Your fear of failure is stopping you from taking the steps you need to.
You’re plagued by self-doubt. “What if I fall flat on my face? What will my friends and family think?”
You feel like an imposter. “I can’t call myself a VA! I’m not a VA! Who’s going to take me seriously? Who would ever hire me?”
You feel like even though other people have done it, you just can’t. “This is my dream job. There’s no way I can turn this into a profitable business and career”
2. You’re overwhelmed
You already have so much going on in your life and work.
Starting a business from scratch? That feels like too much for you to take on right now.
You don’t have the brain space to figure it all out on your own. You wish someone could just take over and tell you exactly what you need to do, so you can just…do it.
3. You’re impatient for success
If you’re going to quit your 9-5 job, you need to replace that income…and you need to do it fast.
You don’t have time to make amateur mistakes that will cost you money and time.
You want a fast-track option that guarantees you’ll set up your VA business right first-time.
You're not wrong to feel lost, scared and (a lot) overwhelmed
Building a profitable VA business is f***ing hard work
You need to figure out how to:
😓 Find high-paying clients
😓 Sell yourself and market your business
😓 Manage your time when your business and your kids are constantly fighting for attention
😓 Decide on your offers and packages
😓 Set your prices and make sure you get paid on time
😓 Onboard and manage your clients
😓 Save for taxes and GST
😓 Ensure good cash flow
😓 Decide which systems/tools to invest in
😓 Build your confidence as a business owner
😓 Get organised and avoid overwhelm
😓 Protect yourself and your business legally
And that’s not even the complete to-do list 👆
But here's the thing –
The only reason you’re so lost when it comes to getting started with your VA business…is because no one’s ever shown you HOW to get started (DUH!)
But what if someone did show you?
What if building your VA business was as straightforward as following a step-by-step playbook?
What if it was simple?
What if you had the expertise and guidance of two successful VA business owners who would hold your hand during every business-building step?
What if these experts could answer all your burning questions, so you never have to do any of it alone or wonder if you’re getting it right?
And what if you could set up your VA business in just 30 days?
Curious? We’ll tell you how you can make all this happen in just a minute.
First, it’s time we introduce ourselves properly
We're Marianne & Toyah - the VAs and mentors behind The VA Foundry
We teach aspiring and beginner VAs like you how to start a thriving VA business
We met in 2022 when Marianne started subcontracting for Toyah's agency and quickly realised we were biz besties in the making.
Now, as co-owners of The VA Foundry, we bring our shared experience, complementary skills, and a genuine love for this industry to everything we do.
We're plant lovers, beach girls, and mentors who get it because we've walked the same path you're on.
We've built businesses from scratch, scaled them sustainably, and learned what really works (and what really doesn't).
And we're here to help you do the same, but in your way.
Wanna know what makes us the perfect VA mentors for YOU?
We’re working VAs
We haven’t just slapped on a “VA Mentor” label after one or two years of experience.
Between us, we have 10+ years of experience as VA business owners – and we’re both still working VAs.
Everything we teach comes directly from our own experience (no guesswork or hypotheticals here!), and that means we always have our fingers on the pulse of the VA world.
We tailor our mentoring specifically for Kiwi and Aussie VAs
We’re based in New Zealand, and all our advice, mentoring, and content is tailored for VAs who are setting up their business in New Zealand and Australia.
It’s one thing to Google, “how to set up a VA business in New Zealand or Australia”...
It’s a whole other thing to have two dedicated New Zealand-based mentors who are creating content specifically for you, your laws, and the systems you have to work in.
(No more wondering, “does this apply to me?”. Our course content is MADE for you).
We build businesses around real life
We know what it's like to want more control over your time, energy, and priorities.
Toyah's built businesses that support family life.
Marianne's built a business that protects creativity, flexibility, and freedom.
Different lives, same intention.
A business that works for you, not the other way around.
We teach you how to build a VA business that fits your season of life, whatever that looks like.
Wanna get to know us better as individuals?
Hey, I'm Marianne!
An ex-teacher turned Creative VA and Online Course Expert.
Over the years, I’ve built a thriving freelance business, worked as a subcontractor for multiple agencies (including Toyah’s!), and picked up a few awards along the way:
🏆 VA of the Year 2025 at the NZ Virtual Assistant Awards
🏆 Top Creative VA 2025 at the NZ VA Awards
🏆 Top Team Member 2025 in New Zealand
I didn't set out to become a "course expert." I started as a creative VA, designing graphics, setting up email campaigns, building websites, and helping other business owners look good online.
Before that? I was a high-school teacher. So teaching, guiding, and helping people get it has always been my thing.
I had my 'ah-ha moment' listening to the Sam + Jo podcast and entered the world of online courses, where everything just clicked into place.
I found my sweet spot helping coaches, consultants, and experts turn their big ideas into online courses that actually sell and teach.
These days, I spend my time helping VAs, coaches, and creative business owners build scalable businesses that fit their lives, not the other way around.
Hey, I'm Toyah!
Agency owner, systems queen, and business start-up powerhouse.
If Marianne's the creative brain, I'm the systems one.
I love structure, spreadsheets, numbers, and anything that makes business run smoother.
And, along the way, I've picked up a few shiny wins too:
🏆 VA Leadership Award 2025 for my leadership in my VA agency, Shadow Administration
🏆 Top VA Agency 2024 at the NZ Virtual Assistant Awards
🏆 Best VA Website 2024 in New Zealand
I started as a generalist VA back in the day, doing a bit of everything for everyone. But over time, I learned that niching down was the game-changer. That's how Shadow Administration, my tradie-focused VA agency, was born.
Since then, it's grown into an award-winning business that supports tradies across NZ, while I also run a successful building company with my husband, Reagan.
I've been where you are: building and scaling from scratch, wearing every hat, trying to figure out what's next. Now I get to help other VAs scale their businesses with structure, confidence, and clarity.
Lucky for you, we’ve made ALL the business mistakes
(...so you don’t have to)
We’ve wasted time and money on marketing strategies that got us a grand total of ZERO clients. (That sucked!)
We’ve struggled to pay our bills because we had no idea how to manage our cash flow. (Turns out there’s an easy fix for this!)
We’ve not saved up for taxes and ended up owing the tax man thousands and thousands of dollars.
Were these mistakes painful?
Absolutely.
Would we erase them if we could turn back time and have a do-over?
Never.
All the business mistakes we’ve made along the way have helped us get to where we are today.
But if we can stop YOU from having to experience the same painful lessons we did, that’s what we’ll do.
We want to help you skip the rookie errors and go straight to the part where you’re running a thriving, successful VA business.
Here’s how…
INTRODUCING OUR COURSE FOR ASPIRING AND BEGINNER VAs
✨ Launch in 30 Days VIP ✨
The step-by-step guide to launching your dream VA business, and landing your first-ever *well-paying* client
(...in just 30 days!)
Bri was feeling stuck in a corporate EA role and knew she was meant for more
Listen to her share how Launch in 30 Days has changed her life 👇
Kylie had already launched her business but was struggling with the processes and tools.
Listen to her share how Launch in 30 Days shaped her business 👇
Let us hold your hand and guide you through the process of setting up and launching your VA business
Using the step-by-step playbook, Launch in 30 Days teaches you how to –
🔥 Plan your business
🔥 Build your business
🔥 Launch your business
But we don’t stop there. We also teach you how to –
💰 Land your first client
💰 Onboard your first client
💰 WOW your first client
…so you can rinse and repeat the process until you have an entire roster of well-paying clients, and a thriving, profitable VA business.
When you join Launch in 30 Days VIP, you’ll get…
30x daily videos from ex-VA coaches Sam & Jo and the two of us that take you from zero to fully-launched and fully-functioning VA business in just 30 days.
Direct access to us in our Ask Us Anything Group Calls. We’ll answer all your questions and keep you on track so you can hit your business goals
Exclusive access to our members-only online community where you’ll meet fellow VAs, make new friends, give and receive support, and stop feeling so alone
Game-changing business templates that save you time and money, like our business plan template, our legally-sound client contract template, our pricing calculator, our sales script, our pitch template and more.
A stunning website template that you can customise and have live in just ONE day thanks to its drag-and-drop capability plus video tutorials to take you step-by-step through your website build.
A course completion certificate and digital badge to display on your website
Plus so much more! (See our module breakdown for more info!)
“This course far exceeded my expectations. The tools and support provided throughout the course are amazing.
They are very knowledgeable and go above and beyond to support new virtual assistants heading into the industry.
Before starting Launch in 30 Days, I knew I wanted to launch my business but didn’t know how or where to start. This training gave me everything I needed to bring on my first client. Right now I’m up to lucky client number six.
I have built my business faster than I could have imagined. Therefore, I 110% recommend Launch in 30 Days to anyone considering it. You will not regret it!
During my first month I brought in $7,000, excluding GST. Several months in, I am on track to earn $10,000 (excluding GST) monthly.”
~ Bri McDonald
Ready to find out what you’ll learn inside Launch in 30 Days?
Every day, we’ll release one comprehensive training video (plus helpful worksheets and game-changing templates) that walks you through how to set up and launch your new VA business.
That's one value-packed daily video for 30 days.
Take a peek inside the course videos...
Let’s take a look at each day’s content!
(Click the arrow to scroll through each day or email us at [email protected] to request the full course curriculum)
With Launch in 30 Days VIP you'll also get...
Weekly Ask Us Anything Group Calls with Marianne & Toyah
Get the personalised support and accountability you need in our weekly 60-minute Q&A calls.
We’ll answer all your questions so you finish this course with absolute clarity on how to launch your VA business and land your first well-paying client.
You’ll get unstuck, get feedback on the progress you’re making, and get advice when you’re feeling unsure.
Exclusive Access to Our Private Online Community
(For 90 days)
Building a business can be so lonely – but it won’t be when you join Launch in 30 Days VIP.
Inside our private community of VAs, you’ll meet like-minded business women who GET YOU.
Instead of being your competitors, these women will grow to become your squad.
PLUS some bonus content!
BONUS CONTENT - 1
Website Template & Tutorials
You can finally stop worrying about –
😭 IF you need a website
😭 When to create a website
😭 How to create a website
😭 What you should put on your website
😭 Whether you should put your rates on your website
😭 If you can even afford to get a website built
When you join Launch in 30 Days, you’ll get our stunning fully customisable website template.
Plus you get lifetime access to video tutorials that take you step-by-step through your website build so you can get your website live in just one day.
Thank you drag-and-drop!
BONUS CONTENT - 2
The AI Survival Kit
Set up your business in a future-proofed way, right from the start.
🤖 Understand the real impact of AI on the VA industry and why it's not the villain in our story.
🤖 Learn how to harness the power of AI tools to not just survive but thrive
🤖 Discover brand new strategies to make your mark in a world where being human is your superpower
🤖 Uncover the biggest opportunities we see for virtual assistants coming soon and how to get ready for them.
When you join Launch in 30 Days, you’ll get our brand new AI Survival Kit for virtual assistants.
You'll have lifetime access to the Kit plus all future updates.
Get 21 future-proofing roadmaps, video training, AI tools, resources and more!
Bring on the AI-empowered virtual assistant era!
"There is so much value in Launch in 30 Days! The support and guidance you receive is amazing. They have seen it all, tried it all, and seeing the tangible results so quickly means it’s undeniable these two ladies know what they’re talking about and are truly invested in your success.
The past 30 days has been transformational for me. I’ve now truly stepped into a business owner mindset, am now confident in backing myself as a virtual assistant and am part of a really supportive community.
Every single day of this course is jam-packed with in-depth information and is amazingly executed. It’s obvious each module has been carefully thought out and planned so you get exactly what you need when you need it."
~ Amber Berends
“Launch in 30 Days is full of practical advice that has been tailored to suit all VAs starting out. The course covered everything I needed including the encouragement, support and push required to launch my business.
Before the 30 days was up I was generating new leads AND landed my first $5k client.
My self-belief and confidence have skyrocketed. I’m super excited for the rest of my journey.”
~ Jessica Blackie
Okay, so there’s one smaaaall catch…
There are just 20 spots available inside Launch in 30 Days
We're limiting the spots available so that Launch in 30 Days is a space where –
Your voice will be heard
You won’t have to worry about being drowned out by a sea of voices and faces.
You’ll get the absolute BEST from your mentors
A smaller, more intimate group means we have the capacity to give you the attention you deserve, and to make sure all your questions are answered.
Ready to skip the overwhelm and get the exact steps you need to launch your VA business and land your first well-paying client?
Only 20 19 spots left!
The Launch in 30 Days VIP intake starts on 2 March
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Unsure if Launch in 30 Days is right for you?
We get it.
Investing in your business is a big decision.
If you’re on the fence and have some questions, book a free 15-min Compass Call with us.
No pressure, just clarity!
Book A Call
“This course is the best thing I ever done. I'm an overthinker and a planner so it made sense to get some skills and resources under my belt before putting myself out there! This course did this in spades!
Practical common sense advice, positive reinforcement, Sam and Jo went over and above the course brief to support their enrollees!
Since completing the course and launching my business I have landed my first client.
If you're thinking of the VA journey then this is a must do!"
~ Suzanne Teague
If we’re being totally honest with you…
We see thousands of women trying to set up their dream VA business.
Most of them fail.
Not because they’re failures.
Not because they’re not smart enough.
Not because they don’t want it enough.
And not because they’re not capable.
They fail at building their dream VA business because they –
❌ Don’t know where to start
❌ Don’t know where to go or who to ask for help
❌ Set up their business and then sit around waiting for clients to come (but they never do)
❌ Don’t know how to price their work so they undervalue themselves and never learn how to land well-paying clients
❌ Have low self-confidence and are plagued with self-doubt and imposter syndrome
❌ Land their first client and have no idea what to do next (so they eventually lose that client)
❌ Feel completely lost
It’s time you set yourself up for success
Inside Launch in 30 Days, we give you the EXACT steps you need to build a thriving VA business.
With us and this course in your back pocket, you’ll get –
🌟 Guidance
🌟 Direction
🌟 Clarity
You’ll stop feeling so alone.
You’ll stop feeling like a fish out of water.
You’ll stop wondering, “What do I do next? What’s my biggest priority?”
But you should know…
Launch in 30 Days isn’t right for everyone
This course is perfect for you if 👇
🔲 You’re overwhelmed with how to get started as a VA
🔲 You're beyond ready to quit your 9-5 job and replace your income with more freedom and flexibility
🔲 You've been waiting for the perfect time to launch your VA business
🔲 You’re able to cover the usual costs of starting a business (e.g. paying for your domain name, email address, password manager, website hosting - approx $1,000/yr NZD)
🔲 You have a skillset you can use in your VA business (e.g. administration, bookkeeping, accounts, EA, PA, office management, social media, design, HR, project management, event planning, or customer service)
This course is NOT a good fit for you if 👇
🔲 You already have a thriving VA business (check out The VA Scaling Vault instead!)
🔲 You don’t have an existing skillset you can sell to clients
🔲 You’re not really sure what VAs do
🔲 You find it hard to motivate yourself. (We can push you, but we’re your mentors– not your mothers!)
🔲 You don't want to put the time in to get access to Marianne & Toyah through the community or weekly Q&A calls
Right now, it feels totally unrealistic that you could launch your VA business (and land your first client) in just 30 days
But these women did it 👇 And so can you
“Shortly after completing the course, I quit my 9-5 and I'm fully booked with clients. I am so thankful I did the course. It has seriously changed my life.”
~ Bri McDonald
“I highly recommended this course. The course content sets you up to start your own business in 30 days or less. They are so supportive and the other course members. I have replaced my income in 6 weeks since starting my business. Once the 90 days is up it's quite sad it's like your leaving a loved family member, but they are still interested to know how I am getting on.
It's so nice to know they are there if I need further guidance. "
Ready to skip the overwhelm and get the exact steps you need to launch your VA business and land your first well-paying client?
Only 20 19 spots left!
The Launch in 30 Days VIP intake starts on 2 March
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Why 30 days?
Because you can.
You can build your VA business in just 30 days.
It doesn’t need to take a year. It doesn’t even need to take two months.
If you’re sitting around waiting for all the right conditions before you start your VA business, you’ll never start it
By giving you just 30 days to plan your business, launch your business, and land your first client, we’re helping you say –
No to procrastination
No to perfectionism
No to inaction
Because doing something is better than doing nothing.
And imperfection is better than perfection.
And action is better than inaction.
You don’t have to know everything about business or being a VA to start setting up your business.
You don’t need certification or any other kind of permission to start your business.
You don’t need a business degree.
You are enough.
And with the help of our step-by-step course and community, 30 days is all you need.
“This course is the only one you need, seriously!”
~ Gaby Phan
“Best course I've ever done. So much covered and more! You won't regret it. Invaluable!”
~ Tracy Davis
Still unsure if Launch in 30 Days is right for you?
We get it.
Investing in your business is a big decision.
If you’re on the fence and have some questions, book a free 15-min Compass Call with us.
No pressure, just clarity!
Book A CallFAQs
“When does Launch in 30 Days VIP begin?”
“How long will I have access to the course content and community?”
“When will the live calls happen?”
“What if I can’t make the live calls?”
“How much time do I need to commit to Launch in 30 days?”
“How much access will I get to you, Marianne & Toyah?”
“What if I need more support?”
“What additional set up costs will I need pay?”
“I’ve already started my VA business, but things aren’t going well and I need serious help. Can I join Launch in 30 Days?”
“What happens if I don’t finish in 30 days?”
“I don’t live in New Zealand or Australia. How much of this course will be applicable to me?”
“What happens once I complete Launch in 30 Days?”
“My VA business is going great so I’m past the point of needing Launch in 30 Days. I need something more advanced. Can you still help?”
“Remind me: what do I get if I join Launch in 30 Days VIP right now?”
“Am I better suited to the DIY or VIP version?”
Ready to skip the overwhelm and get the exact steps you need to launch your VA business and land your first well-paying client?
Only 20 19 spots left!
The Launch in 30 Days VIP intake starts on 2 March
Doors close in...
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"Taking Launch in 30 Days course was a game-changer for my business. I had launched a month or two before, but I was struggling with processes, tools, and how to operate professionally without just winging it. This course gave me all the resources and support I needed to run my business properly.
Thanks to the course, my business grew faster than I could have imagined—I was fully booked within a couple of months and even won the Best VA Newcomer Award at the 2024 New Zealand Virtual Assistant Awards. I would never have achieved that without Launch in 30 Days.
It was hands-down one of the best investments I've made in my business. If you're serious about growing and scaling quickly, I 100% recommend it."
~ Kylie Tolman, Your Spiritual VA
