Your Success Lab

Set yourself up for success in your VA business!


We see you working hard to build your VA biz - go you! But it's not easy, is it?

Don't ya wish you had something that helps you feel more focused in business and to figure out what you need to do each day.

Well, Ta da! Here it is!

The answer to your wishes - and just in time to get things sorted for 2022!

Registration for Your Success Lab – the place for smart business owners who want a complete business planning programme – is now open!


Tracey Hancock

We know what it’s like to be skilled at your particular craft but not know all the ins and outs of business.

Whether you’re an admin super-star, bookkeeper extraordinaire, a creative genius or whatever your super power is, business can be overwhelming.

Well not anymore!

If you’re ready to make 2022 the year where you FINALLY feel like you’ve got a clear direction for your business and you feel confident about what you need to do... Your Success Lab is for you!











What is Your Success Lab?

It's a 12 month coaching programme combining practical planning, mindset magic and the power of accountability to get you laser focused and propel your virtual assistant business forward.

Supportive group coaching

Access to THREE Experts - Sam, Jo & Tracey

With the combined experience and knowledge from not one but 3 experts in the VA industry, you get the perspective of a freelancer, agency owner and mindset & planning coach.

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Arrow on target for weekly accountability

12 Live Monthly Coaching Sessions

You'll attend live 1 hour sessions each month that will challenge your mindset and create the space for you to plan in your business.

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Clipboard showing to-do list

Virtual Assistant Business Planner

The only business planner designed by VAs FOR VAs!
You’ve got dreams, priorities and goals for your business, and life too. It’s time to make them real with this digital biz planner that has helped hundreds of VAs achieve their goals.

Doors are closed >

Get ready to...

🤍 Have a crystal-clear direction

🤍 Confidently make decisions and take action

🤍 Be successful in business

Sam and Jo, virtual assistant coaches, sitting on park bench laughing
Sam and Jo from The VA Foundry drinking coffee at cafe

Your Success Lab combines three of the key success elements: a well-crafted plan, a finely-tuned mindset and the support of others.

Let’s do this!

Because a brand-new year full of promise and potential is stretched out before you.


Our work together starts in December 2021 so you can start the new year strong!

You’ll be guided through creating a plan for 2022.

We’ll dive into the what, who, why, how and when that comes with creating a successful business. And by the way, when we talk about '“success”, we’re talking about YOUR definition of success.

Sam Browne and Jo Jensen, virtual assistant trainers

What's Inside Your Success Lab?

The Lab is packed with all the good stuff - tools, support and community - to help you be successful and achieve your biz and life dreams.

Specifically, you get…

A step-by-step process to create a plan for 2022 that will take your business to new heights!

Information about how to plan from a quarterly, monthly, weekly and daily perspective.

The digital VA Business Planner that you can download and work in electronically or get printed and bound in whatever way you want.

Digital downloadables to help always keep your plans visible, whether it’s an annual wall planner, a weekly plan, or a daily to do list.

A proven goal creation process so you’re choosing only the BEST goals and feeling confident to make them real!

A wealth of mindset insights, strategies and tools to help you ditch the self-doubt and second-guessing, so you’re on track for success.

Access to a private community of like-minded VA’s where you’ll support each other to follow through on your biz plans!

Live monthly coaching calls! We start these calls in December so you can wrap up the year and get set to start 2022 strong!

And not one, not two BUT three coaches — Sam, Jo and Tracey!

In this programme, you’re getting a step-by-step guide to set yourself up for success in 2022.

Proven planning strategies, mindset magic, accountability and the experience of VA freelancer Sam, VA agency owner Jo and planning & mindset coach Tracey. It’s practical and soulful.

Are you in?

The 2022 Your Success Lab is closed for registration.

Be quick because the doors are only open once a year and for a limited time! The Lab starts in December so join now.


Take a sneak peek inside the monthly coaching sessions...


2022 Virtual Assistant Business Planner

Set yourself up for success in business with the only business planner designed specifically for virtual assistants! 

If you’re ready to make 2022 the year where you FINALLY feel like you’ve got a direction for your business and where you feel confident about what you need to do?  The digital VA Business Planner is for you!

Digital Planner

Inside The Planner...

  • Goal setting for 2022
  • Quarterly planning
  • Monthly resets, wrap-ups and goal setting
  • Weekly goal setting
  • Daily focus and to-do lists
  • Self-care prompts
  • Inspirational quotes
  • Full-year calendar
  • PLUS bonus downloadables

The Planner is A4 and can be used either electronically or printed and bound yourself.

This isn't a diary! In this Planner, you’re getting a step-by-step guide to set yourself up for success in 2022.

The Creators

The VA Business Planner has been created by drawing on proven planning strategies and the experiences of VA coaches and business owners Samantha Browne and Jo Jensen, alongside planning & mindset coach Tracey Hancock.

If you're wanting to access the EXACT strategies Sam & Jo use to grow multiple successful online businesses, then this is the Planner is for you!

Get yours today!

Avoid disappointment!

Register for Your Success Lab before 6 December to access this one-of-a-kind digital planner.


Digital Planner

Want to pay over 3 months? We've got options to suit...


Since 2019, hundreds of virtual assistants have benefited from Your Success Lab. You can too!

Kirsty McMillan

Kirsty McMillan

Your Success Lab has helped me reflect on my biz at the end of each week and look back and see what I am proudest of, the highlights, lowlights, lessons learnt and what I am grateful for.

If I didn't have this section to fill in I probably wouldn't have even thought about some of those things too much.
I like lessons learnt the most as it is what is helping me move forward and makes changes. Actually writing down helps cement them.

If you’re on the fence, give it a go!

The accountability you get along with the ‘chats’ in the monthly live sessions have really helped me throughout 2021.

Emma Diver

Emma Diver

This 12 month programme has shown me how important planning is and that planning is more effective when you can break it down in to achieve parts.

It will change your life! It has definitely given me a better direction to follow - I know more about the path I need to take to get to where I want to go.

Putting regular time aside to plan and also reflect on both the good and the hard has been invaluable, and it's also nice to look back and see what has been achieved and to see if I am still on track.

Marion Metz

Marion Metz

If you’re sitting on the fence … definitely join!

It is part of being accountable to someone, it helps with the planning and getting clearer of what you want to achieve, plus the live coaching sessions ensure I am more aware of things that went well, as well as the things that didn't.

Say YES To Your Success Today


$217 USD


  • 2022 Digital VA Business Planner
  • Annual, Quarterly, Monthly, Weekly, Daily planning downloadables
  • Monthly Live Mindset Coaching
  • Monthly Live Business Planning Sessions
  • Accountability Check-Ins


$119 USD


  • 2022 Digital VA Business Planner
  • Annual, Quarterly, Monthly, Weekly, Daily planning downloadables
  • Monthly Live Mindset Coaching
  • Monthly Live Business Planning Sessions
  • Accountability Check-Ins
Anita Burgess

Anita Burgess

DO IT!! It's the best value investment you'll make in your business this year.

I have more focus, am more aware of how my business is performing, and more conscious about what is and isn't working for me.

I LOVE the monthly live sessions. Which to be honest is the bit I thought I'd get the least out of!

Sue Dickens

Sue Dickens

Your Success Lab keeps me accountable.

I set aside time each week to plan my week and each month as well. It’s a great way to remind myself of all the good things I’ve done I think without my business planner I could easily forget.

I LOVE the monthly coaching sessions with Tracey and Sam!

Laia Sastre

Laia Sastre

Your Success Lab has helped me stay on top of my business goals and objectives and the support and accountability you get from the online coaching sessions are very valuable.

Such a useful tool to keep your business on track!

Ready to say YES?

Inside the Lab, we'll show you how to get laser focussed on the year ahead, identify exactly what to do each quarter, month, week and on the daily, and be there to support you through 2022!

Answers To Your Questions

Meet Your Coaches

Samantha Browne

Freelance VA and Virtual Assistant Coach

I'm Sam, Virtual Assistant Coach at The VA Foundry (whoop-whoop!), Founder of the Virtual Assistant Network of NZ, owner of my freelance VA business My Girl Friday and mother of two very cute distractions named Isabella and Angus.

You would call me an 'accidental' virtual assistant.

I fell into the whole VA thing whilst on maternity leave. I stressed and struggled through the nap time hustle, all the while thinking: "there's got to be a better way!". And there is ... but it took a wee while for me to make it happen.

It wasn't until I realised that a) I could try to continue to do it alone, but the chances of successfully growing a business that would thrive were minimum; and b) that by investing in myself I would absolutely be investing in my business too, that things really turned around.

I went from burnout and ready to throw in the towel, to growing multiple businesses within the VA industry.

I went from being an unhealthy type of busy to a focussed busy with clarity and intention.

And now I'm using my skills and experience as a business owner and leader in the VA community to create platforms and resources to guide and empower you so you don't have to struggle through the overwhelm and imposter syndrome like I did.

You don't have to do this alone and I hope you say yes to your success in 2022!

Jo Jensen

VA Agency Owner and Virtual Assistant Coach

Hi, I'm Jo! A multi-business owner, AirBNB host, property investor, wife and mum to two boys.

Formerly an executive assistant, I'm a self professed delegation queen with a love of automation and tech tools that boost efficiency and productivity. If there is a lifetime deal on a new tool - I'm all over it!

In 2012, I combined my savvy skills and experience as an EA with my passion for leading people and founded New Zealand’s leading Virtual Assistant agency, Strictly Savvy.

It wasn't always smooth sailing in the business and in 2016 I was in a lot of debt, I bought out my business partner, and I made massive changes in the way I was running the business.

It took a mindset shift, consistent planning and a lot of focus. Something that doesn't come naturally to me!

Fast forward to now and with a high-performing team taking the reigns, I now take a backseat in the Strictly Savvy and live a life I love. With the ultimate freedom of my time, I now focus on my passion project The VA Foundry with Sam.

For me the foundation of growing a successful business has been mindful planning, a little dreaming and a whole lot of support - three key elements you’ll find inside Your Success Lab.

We can't wait to help you have the business of your dreams and live the life you've always wanted!

Tracey Hancock

Planning and Mindset Coach

Hey there, I'm Tracey. And I'm on a mission to help people be successful in a way that’s meaningful to them. Because you've got dreams and things you want to do, right?!

It's true, I'm a business owner and a coach BUT (and this is important because it often gets pushed aside in the busyness of work) ... I'm first and foremost a human being with a love of family, friends and the great outdoors.

I used to drown myself in long hours, pile on the pressure about who I should be and what I should do, and I was constantly stressed. And then I figured it out ... living (and working) in alignment with my values, my own truth, is the best way to be!

So, combining my love of planning and a passion for helping people understand the power of their mind, I guide business owners, leaders and high performers to achieve success on their terms.

Planning doesn't need to be complicated. As you’re about to learn, it can be simple, practical and soulful.

Let's do this!

Wendy Brown

Wendy Brown

This is a great investment in your business!

I love the information and inspiration I’ve received this year through the programme.

Kellie Beaumont

Kellie Beaumont

Do it, do it, do it!

I've spent too many years “flying by the seat of my pants” by drilling down to the nitty gritty details, I've written both short term and long term goals and nailed them.

Having a road map to business success is a key piece in the business puzzle.

Katie Hopkins

Katie Hopkins

I love the support I’ve received from Sam & Tracey this year.

The encouragement is wonderful. I’ve not been able to make the live sessions due to client commitments but love that I can watch the recordings later.

The encouragement has helped in times of doubt. Even as a trained coach myself the mindset shifts are hugely helpful.

Do something today that your future self will thank you for.