Your Success Lab

What if you could create your dream business and smash all your goals...even the big stretchy ones?

Your Success Lab Accelerator is the proven 12-month system for ambitious virtual assistants ready to hit your 2024 goals and live a life you love.

The Accelerator has been upgraded to include more live coaching, more personal attention and stronger accountability so you can skyrocket your success.


"Do it, do it, do it! I've spent too many years flying by the seat of my pants. By drilling down to the nitty-gritty details. Having a road map to business success is a key piece in the business puzzle. I've written both short-term and long-term goals and nailed them. "

Award-Winning VA Agency Owner

You know you want more, but you don't know how to get there.

We see you putting your clients and their businesses first while your business growth suffers.

Imagine making consistent $10k months, taking regular holidays and having an endless supply of new leads.

Imagine only working with your dream clients, never working nights or weekends and having a team deliver the client work for you. 

The Accelerator is what you need to turn dreams like these into reality.

Your Success Lab has helped over 200 virtual assistants achieve their version of success and we're now opening the doors for ambitious VAs to join us in 2024.

Tracey Hancock

It's time to stop

Winging it with no clear direction

❌ Putting your clients first and you & your business last

❌ Second-guessing every decision in your business


And start

Getting clear on your dreams and how you'll achieve them

✅ Investing in your own business to create the life of your dreams

Feeling confident that you've got what it takes to achieve your goals, even the stretchy ones!

"Your Success Lab will change your life! It's given me a better direction to follow, I know more about the path I need to get to where I want to go and putting regular time aside to plan and also reflect on both the good and the hard has been invaluable."

EMMA DIVER, Balanced Books
Award-Winning Virtual Accountant










Don't do business alone, surround yourself with a Success Squad!

Be part of a squad of high-performing virtual assistants on a mission to see you succeed in 2024.

Imagine how you'll evolve and what you'll achieve by being part of an intimate squad where EVERYONE is wanting to achieve BIG goals and BIG success - and wants the same for you!


A squad that:

💥 Encourages you to dream bigger

💥 Inspires you to take action (even the scary stuff!)

💥 Cheers on your progress and successes

💥 Challenges you to go beyond your comfort zone

💥 Boosts your chances of success

Only 25 Virtual Assistants can join the Success Squad

Be one of the 25 who will be crushing their goals and confidently making decisions without the overthinking or overwhelm.


"DO IT!! It's the best value investment you'll make in your business this year.

I have more focus, am more aware of how my business is performing, and more conscious about what is and isn't working for me.

I LOVE the monthly live sessions. Which to be honest is the bit I thought I'd get the least out of!"

ANITA BURGESS, Wainui Creative
Photographer and Web Designer


Here's what you'll get inside
Your Success Lab Accelerator...

Access to THREE Experts - Sam, Jo & Tracey

With the combined experience and knowledge from not one but two experts in the VA industry, you get the perspective of a freelancer and agency owner.

Plus we're joined by a third coach who specialises in planning & mindset.

Live Monthly Coaching Sessions

You'll have access to TWO coaching sessions every month!

A 1-hour planning session where you learn about tools and strategies to help you take action, track your progress and more.

And a 1-hour session where we'll dive deep into how to create a success mindset. You'll learn about the power of your mind and how you can program it to help you achieve your goals and dreams.

VA Business Planner

Virtual Assistant Business Planner

This is the only business planner specifically designed for VAs!

You’ve got goals and dreams for your business, and life too.

It's time to make them a reality with the business Planner that's helped hundreds of VAs achieve success.

Join The Waitlist


"Your Success Lab has been instrumental in helping me stay on top of my business goals and objectives and the support and accountability we get from the online coaching sessions are invaluable!"

LAIA SASTRE, Elevate Business Management
Award-Winning OBM

Sam and Jo from The VA Foundry drinking coffee at cafe

Your Success Lab combines three of the key success elements: a well-crafted plan, a finely-tuned mindset and the support of others.

Let’s do this!

Because a brand-new year full of promise and potential is stretched out before you.

It's bloody exciting!

Our work together starts in November 2023 so you can start the new year strong.

You’ll be guided through creating a plan for 2024.

We’ll dive into the what, who, why, how and when that comes with creating a successful business. And by the way, when we talk about '“success”, we’re talking about YOUR definition of success.

Sam Browne and Jo Jensen, virtual assistant trainers

Answers To Your Questions

Ready to say YES to your success?

Inside the Accelerator, we'll show you how to get laser focussed on the year ahead, identify exactly what to do each quarter, month, week and on the daily!

Meet Your Coaches

Samantha Browne

The Community Architect and Virtual Assistant Coach

I'm Sam, Virtual Assistant Coach at The VA Foundry, Founder of the Virtual Assistant Network of NZ, owner of my freelance VA business My Girl Friday® and mother of two very cute distractions - Isabella and Angus.

You'd call me what we refer to in the industry as an 'accidental' virtual assistant.

I fell hard, fast and unexpectedly into the VA space whilst on maternity leave. I stressed and struggled through the nap time hustle, trying to do it all myself (little Miss Independent and all that!) all the while thinking: "there's GOT to be a better way!". And there is ... but it took a wee while for me to make it happen.

It wasn't until I realised that a) I could try to continue to do it alone, but the chances of successfully growing a business that would thrive were minimal; and b) that by investing in myself I would absolutely be investing in my business too, that things really turned around.

I went from burnout and ready to throw in the towel, to growing multiple businesses within the VA industry.

I went from being an unhealthy type of busy to a focussed busy with clarity and intention.

And now (with a little help from my friends) I'm using my skills and experience as a business owner and leader in the VA community to create communities, platforms and resources to guide and empower other VAs so they don't have to struggle through the overwhelm and imposter syndrome like I did.

You don't have to do this alone and I hope you say yes to your success in 2023!

Jo Jensen

VA Agency Owner and Virtual Assistant Coach

Hi, I'm Jo! A multi-business owner, AirBNB host, property investor, wife and mum to two boys.

Formerly an executive assistant, I'm a self professed delegation queen with a love of automation and tech tools that boost efficiency and productivity. If there is a lifetime deal on a new tool - I'm all over it!

In 2012, I combined my savvy skills and experience as an EA with my passion for leading people and founded New Zealand’s leading Virtual Assistant agency, Strictly Savvy.

It wasn't always smooth sailing in the business and in 2016 I was in a lot of debt, I bought out my business partner, and I made massive changes in the way I was running the business.

It took a mindset shift, consistent planning and a lot of focus. Something that doesn't come naturally to me!

Fast forward to now and with a high-performing team taking the reigns, I now take a backseat in the Strictly Savvy and live a life I love. With the ultimate freedom of my time, I now focus on my passion project The VA Foundry with Sam.

For me the foundations of growing a successful business have been focused planning, the support of others and a whole lot of imperfect action - three key elements you’ll find inside Your Success Lab Accelerator.

We can't wait to help you have the business of your dreams and live the life you've always wanted!

Tracey Hancock

Planning and Mindset Coach

Hey there, I'm Tracey, a coach for people who want to achieve real success in life and business. Because there’s no point trying to be like anyone else or do what you think you should - that’s not going to be fun or feel fulfilling!

I used to throw myself into working long hours, and pile on the pressure to be and do what I thought was expected of me. It was all about trying to please others in the hope that maybe one day they’d tell me I was successful. In hindsight, there were flaws in that approach!

The stress of living and working that way took a toll, and it was a major health scare that helped me understand the keys to success…

Be clear about who you are, what you value, and your dreams and goals. Take aligned action, consistently. Invest in your own development. And surround yourself with like-minded people.

No more settling. No more second-guessing. And no more waiting for others to give their approval!

I made my boldest move (so far) nine years ago when I stepped out of the corporate world and left the security of a regular paycheck to follow my dreams. My business fits in with and supports the life I want to live, so there’s a big focus on developing my health & well-being, having outdoor adventures, and spending time with family & friends.

Combining what I learnt from 20+ years of helping individuals, organisations and businesses plan and achieve their goals, my experience as a mindset coach, and a good dose of life-tested wisdom, I now help people achieve real success on their terms.

Let's do this!

Do something today that your future self will thank you for.

Join The Waitlist 👇👇👇